In today's era of increasingly severe climate change, environmental sustainability has become a focus for both businesses and consumers. As governments around the world actively promote policies to address climate change, the business community has also begun to pay attention to its role in environmental protection. Especially driven by blockchain technology, how companies can use this emerging technology to promote sustainable development has become a hot topic of discussion.
Transparent environmental sustainability and consumer trust
According to surveys, consumers' concern about environmental issues is increasing year by year. 64% of consumers said they would prioritize recycled and reused products, while a further 64% wanted to reduce their use of single-use plastics. These data show that if companies can show a positive attitude towards environmental protection, they will be able to effectively enhance the trust relationship between them and consumers. In fact, 92% of consumers say they are more likely to trust brands that are environmentally or socially conscious, and 88% will be more loyal to companies that support social or environmental issues.
However, there is also so-called "greenwashing" behavior in the market, that is, some companies ostensibly claim to have made efforts in environmental protection, but in fact they fail to effectively reduce their impact on the environment. Therefore, companies need to openly and transparently demonstrate the specific measures they have taken to reduce carbon emissions and protect the environment.
The need for carbon removal and the role of blockchain
The impact of carbon emissions on global climate change cannot be ignored. It is estimated that about 15% - 40% of the carbon dioxide emitted into the atmosphere persists for up to a thousand years, and 10% - 25% even lasts for tens of thousands of years. Therefore, carbon removal has become one of the important strategies to combat climate change. The main methods of carbon removal include afforestation, carbon sequestration and biochar production.
In this context, the emergence of blockchain technology creates new possibilities for economic models of carbon removal. Using blockchain, companies can transparently record carbon removal data and convert it into tradable digital assets. This can not only reduce transaction costs, but also attract more investors to participate in carbon emission reduction actions.
Blue Marble: Supporting environmental protection actions with blockchain
Blue Marble is an NFT marketplace built on the Stellar blockchain that focuses on environmental issues and aims to help brands create sustainable connections with consumers. The platform not only provides a transparent environmental investment channel, but also helps companies report their environmental impact, thereby enhancing consumer trust.
Through Blue Marble, investors can purchase NFTs that represent specific carbon removal activities, which can be sustainable agricultural practices for small farmers. Such investments not only provide financial support to farmers, but also allow them to continue to provide investors with evidence of their efforts to reduce carbon emissions.
Empowerment of small farmers and community development
There are more than 1 billion smallholder farmers around the world, and they play an important role in combating climate change and driving sustainable development. Through blockchain technology, small farmers have access to more resources and can interact with investors in a more transparent way. This will not only help them improve their production methods, but also create more job opportunities for the community and improve overall living standards.
Blue Marble’s operating model demonstrates how blockchain technology can be used to support sustainable practices by small farmers and provide them with financial and educational support. Such a model can not only reduce air pollution, but also promote the overall development of the community.
Conclusion
In the current business environment, companies must pay attention to environmental sustainability if they want to establish a good image in the minds of consumers. The emergence of blockchain technology offers new opportunities for businesses to be more transparent about their environmental efforts. Through platforms such as Blue Marble, companies can not only participate in carbon emission reduction actions, but also win the trust and loyalty of consumers.
As environmental problems become increasingly severe, both businesses and consumers need to work together to create a more sustainable future. Let us look forward to more applications of blockchain technology in environmental protection to help realize the beautiful vision of green business.